Issue 2(1) 2026

Table of content

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Tatiana E. RIVCHUN
Is Artificial Intelligence still a tool or an object of the scientific process?
Over the past year and a half, the world of science has undergone a tectonic shift: artificial intelligence has ceased to be merely an object of study for narrow specialists and has become a full-fledged (or almost full-fledged) participant in the research process.

We increasingly encounter situations where neural networks generate hypotheses, write code for data processing, edit article texts, and are even listed in acknowledgments. And sometimes – they try to take a place in the list of authors.

I have several thoughts on this matter that I would like to share.

Our journal upholds the position that AI cannot be an author of a scientific article or anything else. An author is someone who bears responsibility for the content of the work, the accuracy of facts, and the ethics of the research conducted.

In the near future, we will have to answer many questions related to the use of AI: can this human-created tool become a full-fledged participant in scientific discussions and educational programs? Will we be able to manage it or not? How deeply will it penetrate various fields of knowledge and research? And the main question: will AI be able to create new knowledge that takes into account all of humanity's previous experience?

Keywords: Creative Industries, Artificial Intelligence, Scientific Process

Citation: Rivchun, T. E. (2026). Is Artificial Intelligence still a tool or an object of the scientific process? Kreativnye industrii [Creative Industries R&D], 2(1), 8-9.

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THEORY AND METHODOLOGY OF CREATIVE INDUSTRIES
Tatiana E. FADEEVA
"They Won't Replace Us", Or on the Transformation of Creative Production in the Context of Generative AI
Abstract. The article examines the impact of generative artificial intelligence technologies on creative industries within the framework of media theory and philosophy of technology. The theoretical foundation of the study includes Marshall McLuhan's concepts of medial "extensions," Bernard Stiegler's and David Wills' prosthetic logic of technology, as well as contemporary empirical studies of the creative labor economy. It is demonstrated that generative AI does not act as an autonomous creative subject but is used as a tool embedded in existing creative practices and applied to perform specific tasks. The use of such technologies expands access to content creation but is simultaneously accompanied by risks of standardization of forms and changes in the conditions for evaluating and legitimizing creative activity outcomes. As a theoretical result, generative technologies are proposed to be viewed not in the logic of replacing human creativity but as a medial tool transforming the conditions of creative production. This approach enables analyzing not the competition between humans and machines but the changes in the conditions of production, evaluation, and legitimation of creative labor.

Keywords: generative artificial intelligence technologies, creative industries, creative production, media theory, medial extensions, philosophy of technology, prosthetic logic of technology, authorship, cultural production

Citation: Fadeeva, T. E. (2026). "They Won't Replace Us", Or on the Transformation of Creative Production in the Context of Generative AI. Kreativnye industrii [Creative Industries R&D], 2(1), XX–XX. doi: 10.7868/S3033670826010016 (In Russ.).

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Valeria R. MONGUSH, Anna A. NOVIKOVA
Problems of Integrating Cultural Heritage into the Creative Industries of the Republic of Tyva

Abstract. This article analyzes the historical and cultural background, as well as the current situation and development prospects of the creative industries ecosystem in the Republic of Tuva. A comparative analysis of this remote, subsidized region and its neighbors, Sokha-Yakutia and Krasnoyarsk Krai, revealed its strengths, vulnerabilities, and strategies of young creative professionals that can contribute to the development of creative industries. The study describes successful practices in digitalization and the adaptation of Tuvan cultural heritage to the needs of show business and ethnic tourism (specifically, throat singing, gastronomy, and national costume). Ten in-depth semi-structured interviews with local experts involved in developing the region's creative sector and integrating cultural heritage into creative products in demand by the experience economy and tourism were also analyzed. The study identified three key challenges hindering the development of the republic's creative industries: insufficiently developed mechanisms for supporting business and entrepreneurship in the cultural sector, weak horizontal ties in society (in particular, the absence of creative clusters where such ties could emerge), and a lack of experience of successful regional and international creative collaborations between specialists of different fields and age groups. A resilience strategy focused on mixed financing, human-centeredness, and horizontal ties is proposed as a solution to this situation. In this case, as international experience shows, small investments designed for the long term enable a gradual transition from a survival mindset to a sustainable lifeline, necessary for the development of a creative industries ecosystem.


Keywords: cultural heritage, Republic of Tyva, creative economy, ecosystem, resilience, digitalization, cultural and ecological tourism



Citation: Mongush, V. R., & Novikova, A. A. (2026). Problems of Integrating Cultural Heritage into the Creative Industries of the Republic of Tyva. Kreativnye industrii [Creative Industries R&D], 2(1), XX–XX. doi: 10.7868/S3033670826010028 (In Russ.).


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CREATIVE CLUSTERS, HUBS AND URBANISM
Zoya Yu. ZHELNINA, Irina A. SIZOVA, Anastasiia M. KORMAN, Anastasiia K. POLOMARCHUK
Public Policies Supporting Gastronomic, Handicraft, and Tourism Enterprises in the Irapé Circuit

Abstract. The study of the experience of developing tourism and creative industries, which provide an independent track for the socio-economic development of the Arctic territories, reflects a request to identify the strength and properties of humanitarian industries that reveal their potential in regions where resource-extracting industries are the key drivers of development. A pre-project study and a review of sources showed that until 2024, tourism and creative industries were considered as an active resource for the development of territories separately, and in the current period, there is a noticeable trend in the interaction of these industries with each other both in the vectors of strengthening each other in economic and technological areas, and in identifying their impact on the sustainability of the quality of life in the Arctic region. However, the initial data of the study showed an imbalance of such interaction in the Murmansk region, which made it possible to formulate the purpose of the study - to collect and interpret empirical data on the current state of development of tourism and creative industries in the Murmansk region in order to identify the nature and forms of productive cooperation between tourism enterprises and creative industries in this Arctic region. Qualitative research (interviews, questionnaires) became the basic methods for collecting empirical data, their grouping and interpretation was carried out taking into account the approach to the object of research as a humanitarian system, that is, open, changeable and incomplete by any point in time. Previously, such studies have not been conducted, so its results are important for the development of search methods, and the practical significance is determined by the possibility of including conclusions and recommendations in the system of management decisions to support enterprises in the creative industries and tourism, the formation of business networks for the design of complex products in the segment of the experience economy. Research prospects are related to the creation of a broader database, productive visual models for designing development scenarios and forms of collaboration between tourism and creative industries.


Keywords: tourism, arctic territories, creative industries, collaborative practices, Murmansk region


Citation: Zhelnina, Z. Yu., Sizova, I. A., Korman, A. M., & Polomarchuk, A. K. (2026). Cooperation in Tourism and Creative Industries in the Arctic: A Case Study of the Murmansk Region. Kreativnye industrii [Creative Industries R&D], 2(1), XX–XX. doi: 10.7868/S303367082601003X (In Russ.).


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Alexandra V. DANILOVSKIKH
Creative Marketing in the USSR: Crystal Souvenirs from the Leningrad Art Glass Factory (1960s)

Abstract. Today, creative industries operate not only as a space of aesthetic search, but also as a socio-economic system in which market mechanisms operate. Many regions prioritize cultural development and strive to attract organizations and industry representatives. Cultural institutions and organizations in creative fields, designers and artists, galleries, art dealers, collectors and connoisseurs of beauty form a complex network of interactions where creative marketing plays a key role. As a result, the active and effective development of this type of economy in modern realities is becoming an integral part and a necessary condition for ensuring high rates of socio-economic movement in cities, regions, and countries and improving the quality of life of their populations. An important feature of the development of creative industries is their non-industrial nature and such factors of production as creative and intellectual potential, intellectual resources. Many researchers of creative capital emphasize that this type of economy is based on ideas rather than physical assets, while solving a number of economic, political, social, cultural and technological problems, while being at the intersection of art, business and technology. The purpose of this article is to examine the historical and regional experience of the development of the cultural economy through the glass industry of the USSR. The historical section and the appeal to the results of the past will be considered on the example of the production of souvenir, essentially marketing products, the now-defunct Leningrad Art Glass Factory, as one of the types of communication and marketing of the Soviet Union.


Keywords: Leningrad Art Glass Factory, souvenirs, creative industry, creative economy


Citation: Danilovskikh, A. V. (2026). Creative Marketing in the USSR: Crystal Souvenirs from the Leningrad Art Glass Factory (1960s). Kreativnye industrii [Creative Industries R&D], 2(1), XX–XX. doi: 10.7868/S3033670826010041 (In Russ.).


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Hui ZHANG, Yujing ZHANG
Research on the Digital Dissemination of Cultural Heritage of Tang Mausoleum Sculptures

Abstract. The digital dissemination of the sculptures from Tang mausoleums allows people worldwide to experience the charm of Chinese art transcending the limitation of space and time. This paper aims to promote international applications and strategies for the new Chinese cultural tourism industry, with the principle of “spreading outstanding traditional Chinese culture globally”. It explores the trend of the preservation of Tang mausoleum sculptures in the new media context and constructs a new paradigm for the dissemination of these cultural heritages through the empowerment of science and technology. This digital platform breathes new life into traditional Chinese cultural art, providing an optimal method for research, preservation, and promotion of the cultural heritage.


Keywords: Tang imperial mausoleum sculptures, cultural heritage, digital dissemination, information technology


Citation: Zhang, H., & Zhang, Yu. (2026). Research on the Digital Dissemination of Cultural Heritage of Tang Mausoleum Sculptures. Kreativnye industrii [Creative Industries R&D], 2(1), XX–XX. doi: 10.7868/S3033670826010053.


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REVIEWS. DIGEST. INTERVIEWS
Sergey A. REVYAKIN
Strategy for Developing Russia’s Creative Industries Exports: Expert Assessment and Recommendations. The Report Analyses
Abstract. Analytical report presented at the strategic session “Export of Creative Industries: Priorities of Public Policy, National and Regional Support Measures, and Adaptation of Best Practices” (24 March 2026). The report analyses three declared areas of state support for Russia’s creative industries exports: exports of creative goods and services, joint projects with foreign partners, and exports of intellectual property. Drawing on UNCTAD statistics and Russian studies, it shows that global exports of creative goods and services have exceeded USD 2 trillion, while the Russian creative sector, already accounting for 3.5% of GDP and 6.2% of employment, significantly lags behind in export growth. The author substantiates the need to move to a focused strategy that includes selecting 3–5 export “locomotive” segments, building export corridors (markets, sales channels, support measures) and developing institutional infrastructure (creative attachés, clusters, a national analytics system). A separate section is devoted to reframing image‑building initiatives towards international co‑productions and residencies based on joint value creation, as well as building a national system for exporting and monetising IP. The paper proposes a ten‑year strategic horizon with interim targets at five years and four cross‑cutting pillars: data, skills, finance and coordination. The report is addressed to public authorities and development institutions involved in shaping policies for the creative economy and exports.

Keywords: creative industries, export of creative goods and services, international co‑productions, intellectual property, state export support policy, Russia’s creative economy, creative clusters and hubs, export corridors, cultural diplomacy, international rights licensing

Citation: Revyakin, S. A. (2026). Strategy for Developing Russia’s Creative Industries Exports: Expert Assessment and Recommendations. The Report Analyses. Kreativnye industrii [Creative Industries R&D], 2(1), XX–XX. doi: 10.7868/S3033670826010065 (In Russ.).

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Emma VASILIEVA
Event Design: The Interconnection of Art and Economy (INTERVIEW)
Citation: Vasilieva, E. (2026). Event Design: The Interconnection of Art and Economy. Kreativnye industrii [Creative Industries R&D], 2(1), XX–XX. (In Russ.).

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Aleksander ALEKSEEV
Creative Entrepreneurs Dream of Creating a Barrier-Free Environment (INTERVIEW)
Citation: Alekseev, A. (2026). Creative Entrepreneurs Dream of Creating a Barrier-Free Environment. Kreativnye industrii [Creative Industries R&D], 2(1), XX–XX. (In Russ.).

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